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 8 Common questions about outsourcing your Social Media.

As a small business owner, you may have considered outsourcing your social media to a local agency like Margate Media. In this article, we discuss the 8 top questions that we are asked when outsourcing to an agency.

1. Why should you consider outsourcing your social media?

There are several reasons why a small business might choose to outsource its social media management:

  • It can be time-consuming to manage social media effectively. Outsourcing can free up your time to focus on other aspects of your business.
  • It requires expertise and experience. A specialised agency will have the skills and knowledge to help you achieve your goals.
  • Outsourcing to an agency can be cost-effective, especially in comparison to hiring a full-time social media manager.

2. How do I choose a good agency?

There are a few factors to consider when choosing the agency to partner with, 

  • Expertise and experience: Ensure the agency has experience managing social media accounts for businesses in your industry.
  • Services offered: Does the agency offer the services you need, such as content creation, scheduling, and analytics?
  • Pricing: Get quotes from several agencies to compare pricing.
  • Testimonials: Read testimonials from past clients to get an idea of the quality of their work and customer service.

3. How do I work with an agency?

Once you have chosen a suitable agency, it is essential to communicate your goals and expectations clearly. This will help the company develop a strategy tailored to your specific needs.

Here are some additional tips for working with a social media management company:

  • Provide regular feedback: Let the company know what you like and dislike about their work. This will help them improve their services over time.
  • Be responsive: Respond to the company’s requests and questions promptly. This will help ensure that your social media accounts are managed effectively.
  • Review your social media analytics regularly: Monitor the performance of your social media accounts to see how your campaigns are performing. This information can help you and the company adjust your strategy.

4. What are the pros and cons of using an external agency?

Here are some potential pros and cons of outsourcing as a small business:

Pros:

  • Saves time and frees up resources
  • Expertise and experience
  • Cost-effective

Cons:

  • Can be expensive
  • Less personal
  • Loss of control
  • Not the best option for all businesses

5. How do agencies onboard new clients?

The onboarding process for new clients will vary depending on the specific needs of the client. However, in general, the process may include the following steps:

  • Initial consultation: They will meet with the client to discuss their goals and expectations, as well as their approach and services.
  • Setting up accounts: They will help the client set up accounts on the appropriate social media platforms if needed.
  • Developing a strategy: They will work with the client to create a strategy that aligns with the client’s goals and target audience.
  • Creating content: They will create content for the client’s social media accounts, such as posts, images, and videos.
  • Scheduling and posting: They will schedule and post the content on the appropriate platforms according to the agreed-upon schedule.
  • Monitoring and analysing: They will monitor and analyse the performance of the client’s efforts and provide regular reports and recommendations for improvement.

6. Can agencies respond to comments and messages on my behalf?

Yes, good agencies can and will respond to comments and messages on a company’s accounts on their behalf. This is a typical service of a good agency and can be an effective way for a business to engage with its customers and followers.

However, it is critical to provide the agency with clear guidelines and instructions on how you wish them to handle comments and messages, as well as any sensitive or contentious issues that may arise.

7. What do agencies have in common?

Good social media management companies typically have the following characteristics in common:

  • They understand the client’s goals and expectations: They take the time to understand the client’s business, target audience, and plans for social media.
  • They are knowledgeable about the latest trends and best practices: They stay up-to-date on the latest trends and best practices in social media marketing.
  • They can develop and implement a successful social media strategy: They create a social media strategy tailored to the client’s specific needs and goals.
  • They have a team of experienced and skilled professionals: They have a team of experienced and skilled professionals who can create high-quality content for the client’s social media accounts.
  • They monitor and analyse: They constantly review the performance of the client’s social media efforts and provide regular reports and recommendations for improvement.
  • They have a proven track record of success:  They can provide you with positive client testimonials and case studies to support their work.
  • They are transparent and communicative.  They provide regular updates and reports to the client on the progress of their social media efforts.
  • They can adapt. They will work with the client to make changes and adjust the social media strategy as needed.

8. How can I give an agency a good brief about my business?

A good brief for your chosen agency should include information about your business, your target audience, and your goals. You should also provide information about your brand, including your tone of voice and messaging. Additionally, it can be helpful to give the agency specific instructions or guidelines for managing your accounts.

This can include information about the types of posts you want to share, the frequency of posting, and any other details that you feel are important for the company to know. It’s also essential to provide the agency with access to all your accounts and your brand assets, such as your logo, fonts, and colour palette.

By providing the agency with a good brief, you will help them develop a strong strategy tailored to your specific needs and goals. This will increase your chances of success on your chosen platforms.

 

A final point on the importance of outsourcing to a social media agency like Margate Media:

Whether or not your small business needs to post on social media depends on your business and your target audience. If your target audience is active, it can be a valuable tool for connecting with them, building brand awareness, and driving traffic to your website. However, if your target audience is not active on social media or if you need more time and resources to effectively manage your accounts, then it may not be necessary for your business to have a presence.

Outsourcing can be a great way to save time, improve your presence, and achieve your business goals. Following the tips above, you can choose the right company for your needs and work with them to develop and implement a successful strategy.

Margate Media are a local agency based in Margate, Thanet.  If you have any questions on how to outsource your social media or to get a quote on your particular needs, please get in touch.

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